JS Bank has received an award for the “Best Communications Campaign” by a Conventional Bank as part of the Pakistan Banking Awards. The Awards were given by the Khaleej Times which is one of the most prominent daily newspapers in the UAE and is also one of most widely quoted news-sources in the South Asia and Middle East region.
The awards were given after a survey of the Pakistani banking industry over the last one year by a jury of independent experts. The award is a great achievement for JS Bank as it is the youngest bank in the winner’s list and has won the award in the face of intense competition with quite a number of other banks’ advertising campaigns in the running.
The award recognizes the success of the recently launched Marketing Communication Campaign of JS Bank which has established the bank’s new brand positioning “We value your success” across all mediums and has received great feedback nationwide from the banking industry, the media, the bank’s customers and the public at large.
The award was presented to the JS Bank team at a ceremony held at the JS Bank Head Office in Karachi. The award was received by Mr. Tariq Ziad Khan, Head of Marketing and Corporate Communications, JS Bank from Mr. Tauqheer Muhajir, CEO Millennium Media & Pakistan Representative of Khaleej Times.
Speaking at the occasion Mr. Naveed Qazi, President & CEO, JS Bank, commented, “We’re are extremely delighted at receiving this award from one of the most respected and credible news publications of the region. The award is a great recognition of the effort, planning and creative thought that has gone into the JS Bank corporate campaign. We have received a lot of positive feedback from the market on the campaign and are in a continuous process of expansion that has seen us establish our branch and ADC network across all four provinces of Pakistan and Azad Jammu and Kashmir. So be it in terms of network, products, services, advertising or technology, there is a lot of exciting developments that will be coming from JS Bank in the near future as we work towards becoming more instrumental to our customers’ success. This is the core message of our marketing campaign and getting an award from the Khaleej Times on that is hugely encouraging for the team.”
Also present at the occasion was Mr. Majid Hamid, Group – Head Retail Banking, JS Bank, who added, “The Khaleej Times is one of the most widely quoted news-sources on Pakistan in the region and getting this award is a solid accolade for JS Bank from someone who keeps a close watch on the developments of the Pakistan market. All other winners in the awards are leading banks in Pakistan and for JS Bank to have joined this league of elite banks so soon is a great achievement for us.”
