EFU Life Insurance Ltd. and United Bank Ltd. (UBL) have launched a range of insurance products under the brand name UBL BetterLife.
These co-branded insurance products, the result of a strategic alliance between UBL and EFU Life, shall be available to customers from selected branches of UBL. The products will meet an emerging need for financial security as well as the desire for a better future for the familites of the insured.
The four product variants being offered under the BetterLife brand carry the sub-title of Education Plan, Marriage Plan, Savings Plan and Retirement Plan.
These are designed to support families by contributing to the cost of children’s education, marriage of children who come of age, supplementing the income of working people and helping them improve their quality of life, as well as providing the much needed financial security to people after retirement.
Selling insurance products through banking channels is a recognized international practice now. UBL & EFU Life ‘bancassurance’ products will be offered in a phased manner through the UBL branch network across Pakistan.
